Chapter 01
Level 1.
It started in mobile games. Years in marketing and growth, from before app-install campaigns were even a thing to leading multi-million dollar budgets. More often than not, profitable.
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Chapter 02
Plant a seed.
Would my mobile growth background carry to other mediums? One way to find out. YouTube, a channel about plants. Yes, plants. Not on camera, though. Think executive producer, not host. A completely new field, same growth playbook.
Chapter 03
Let it fly.
It worked. The project kept growing, and one day it found a new home. My first solo exit.
More details →Chapter 04
Then, many.
Same playbook, new niches: history, finance, storytelling, lifestyle. Find the lever that drives growth and replicate it. Same obsession with what makes people engage.
Chapter 05
Build the machine.
I optimise and automate the production system end to end. The point was never the tooling, it frees the team to pull the growth levers and scale what already works.
Chapter 06
Right now.
I’m growing a media portfolio and consulting for game and app studios you’d recognise. I might be able to help you too.
Get in touch.
Drop me a line, or pick a version of me online.